If anyone out there has nothing better to do, Google “vodka”.  It is just amazing the number of hits that will come back with different vodka brands that have figured out by their web developers how to get on the first 25 or so pages of Google. I suspect that there is a slew of other brands out there who have not figured out how to maximize the search engine algorithm. Even so, it this points to the fact that the vodka market is full of choices.  From the major brands, the premium brands, down to the localized distiller that carves a niche that they hope will make them enough to sustain the business model. Like most distilled spirits, the market is horribly crowded. We try review the vodkas on the market here at vodkafacts.com.  Frankly, we have so many more to go based upon the market.  In the end, the vodka marketplace may be at a saturation stage. There are so many choices out there. As we review the different vodkas, we must stay focused on the true taste and experience we have with each vodka reviewed. With a crowded market such as this, the differences between the various options tend to blend together in our reviews.

The interesting part of the market has been the independent small distillers looking to make a name for themselves. We have many in Texas.  Austin, Texas area is home to a slew of local distillers.  Savvy, Titos (review here previously) Deep Eddy (reviewd here as well previously), Enchanted Rock, Dripping Springs……the list likely goes on for several I am missing. When is enough is enough?  Market dynamics will drive everything, I understand this, but in the end, we just must understand that market saturation can take place.  When drinking vodka became the “in” thing, the offering were more sparse. Great brands like Grey Goose and Belvidere became house hold names with the market place willing to shell out big bucks for their “call” martini containing these brands.

But as the market place matured, we now see so many micro distilleries, some of which are really excellent. As well, we see all of the various options for vodka based drinks prepackaged into flavors.  As you know here, we tend to review only the base vodkas.  But we cannot ignore the marketplace. This is what everyone is drinking.  The flavored vodkas appeal to a younger audience. These micro distilleries, seeking survival, have jumped on the flavored market.  Hell, Deep Eddy vodka (by the way, Deep Eddy is named after a public swimming pool in Austin) is a much less selling product than their vodka ice tea. To me, a gimmick, but the public buys it, especially on sixth street in Austin.

We will continue to review vodkas here at vodkafacts.com. We will target unflovored offerings for the most part.  But bottom line, the vodka market is saturated, and we cannot ignore reviewing some of those flavored offerings in the end as well.  And we will so. But only as we see fit.

Happy vodka drinking, and I do not care if you drink responsibly or not, that is up to you.


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